2008年11月6日 星期四

weblog #6 Pepsi Ice Cucumber, Anyone?

According to Pepsi Ice Cucumber, Anyone?, products in Japan are always replaced speedily and are various in kinds.

Japan is a already developed country, over developed, in my opinion. People are always working samely day after day. They need more stimulation to infuse themselves some vigor and power. Therefore, business men have been racking their brains to satisfy these picky and fickle consumers. I have been to Japan a few times and what I have seen is that they certainly are working very hard. Any snack or beverage can have more than three flavors in order to encourage people to buy, but some of them really confusing. For instance, cucumber cola or pumpkin cream puffs are seemed really unable to be found in western countries but are simply so normal all over Japan.

The culture in Japan is so special that even international corporations have to take special measures to match up with Japanese shopping habits. However, there are disadvantages. The inconvenience of unable to find replaced flavor can be upsetting and discouraging. In Taiwan, the situation is not as extreme as the original country so customers do not have to worry about what choices to make. Nevertheless, we have less choices and the shelves in stores seems to have less creativity, innovation and, especially, vitality.

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